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Strategic Management

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Our objective is to be the leading provider of water and wastewater treatment solutions. In pursuing this objective, we have forged ahead with the following key elements:


Develop and Enhance Solutions

We will continue to focus our product development resources on the development and enhancement of our suite of water and wastewater treatment solutions. In addition to our standards products, we offer complementary software products to provide added functionality and value to our solutions. We plan to continue to provide enhancements to existing products and services and will introduce new products to meet the evolving industry requirements and the needs of the market. Interacting with our customers and obtaining feedback from market research, we identify what these needs and requirements are.

Expand Sales

We believe that our products and services offer significant benefits in the PRC and the rest of Asia where environmental issues are becoming important considerations for economic growth. We intend to increase our sales and marketing force in PRC and Singapore to service the huge Chinese market as well as overseas markets. Our international strategy includes leveraging on the strength of our relationships with current customers and pursuing strategic marketing partnerships with companies that have an interest in water and wastewater treatment products and services.

Expand Strategic Alliances
Apart from our alliances with leading universities in PRC for the purpose of R&D, we intend to form strategic alliances with complementary companies that we could reap synergies with. These alliances could take the form of joint ventures or mergers and acquisitions. We therefore intend to intensify our efforts to pursue strategic acquisitions of technologies, products and businesses that enable us to enhance and expand our water and wastewater treatment products and services offerings. Specifically, our targeted companies will be those that can provide us with additional complementary products and services and those that can extend our geographical reach.